SFV

• Soulful, non-cynical
• British
• Progressive, Modern
• Authentic
• Optimistic, possibilist
• Clear-Eyed, clear-sighted

V2

·  Progressive, contemporary, forward-looking

·  Non-cynical

·  Authentic

·  Optimistic

·  Clear-sighted (as in seeing things as they are, not taken in by the BS)

·  British focus