Features and Factual Entertainment

F
Lifestyle
eg food, property, fashion, health, money, domestic life
On-Screen Talent (personable, authoritative, identity)
A take-out to use (eg advice)
midweek 8

FE
More entertainment dimension
midweek 9+10

Education by stealth

Writers

Jill Dawson
http://www.jilldawson.co.uk/
http://www.jilldawson.co.uk/lover.html

Helen Warner
http://www.curtisbrown.co.uk/helen-warner/
http://www.curtisbrown.co.uk/helen-warner/rsvp/

Peter Grimsdale
http://www.amazon.co.uk/Peter-Grimsdale/e/B0034PYFM2/ref=ntt_athr_dp_pel_1

Stephanie Calman
http://www.panmacmillan.com/authors%20illustrators/displayPage.asp?pageTitle=All%20Titles&ContributorID=71639&ContributorName=Stephanie%20Calman