1.15 88%
of 16-24s have smartphone (OFCOM figures)
info on age groups
segmentation across social networks 2013 report: http://www.adweek.com/socialtimes/uk-social-media-demographics/494873
typically (8.08)
Visits: 50k (1), 20k (2), 6k (3), 2k (7)
PVs: 70, 290, 45, c10
Seshs: 15-3
